McDonalds and Apple have teamed up to create a joint product…

McDonalds and Apple have teamed up to create a joint product,  The Mac. Marketers are concerned about how consumers will receive the product, and are considering conducting test marketing in Atlanta, GA and Seattle, WA. Which of the following is NOT a potential limitation of test marketing The Mac?

A customer consistently buys Dasani water when he purchases…

A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?

Mr. Krabs hires SpongeBob to be his fry cook but only pays h…

Mr. Krabs hires SpongeBob to be his fry cook but only pays him $5 an hour and forces SpongeBob to work 200 hours a week. Working these long hours for extremely low pay, SpongeBob suffers from sleep deprivation, burnout, and low quality of life. However, since there are no minimum-wage or worker-protection laws in Bikini Bottom, legal authorities do not get involved. The situation Mr. Krabs is putting SpongeBob through is: