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For your grant  (own individual project proposal), what type of intervention (i.e., communication, education, policy, environmental or community mobilization) are you proposing and why?

What are all the components of “The Generalized Model” for program planning?

What are the 4 Ps of marketing variables (or mix) and explain each one.

What is the reason for creating a program rationale? 

Define what a health policy/enforcement strategy is and provide an example of a policy/enforcement strategy.

Define what a community mobilization strategy is and provide an example of a community mobilization strategy?

What does social marketing mean?

Define what is a health education strategy is and provide an example of a health education strategy?

The Mayor of the town All Good Things comes to you for advice on evaluating the walking challenge program.  You tell him to be aware of 3 practical problems or barriers in program evaluation – what 3 do you tell him?

The town of All Good Things wants to promote wellness through a walking challenge program.  You also advise that they include an outcome measure.  Why do you advise this, and what could be a possible outcome measure?