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Patents eventually expire.

A trademark is a distinctive _____ that is identified with a company’s product.

The sales-driven philosophy

An indicator of the planning pitfall of “failure to anticipate roadblocks” is

Gross margin measures profitability at the gross profit level: the number of dollars of gross margin produced for every $1 of sales.

The sales-driven philosophy

Gross margin measures profitability at the gross profit level: the number of dollars of gross margin produced for every $1 of sales.

A critical point to be included in the business description is:

Capital investments or capital expenditures are expected to last beyond one year.

__________ is the use of portable wireless devices to connect to the Internet.