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[bar] The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers. Which of these measures should be used to determine how many different people will hear the advertisement?

[Wayne] Wayne Industries wants to see how their brand and sales are performing in certain territories. This way they can find the best way to orient their strategy in the respective region. Nationally, Wayne Industries has 200 million customers in their target market, $50 Million in Brand Sales and $430 million in Category Sales. What is the BDI and CDI of Smallville and what should Wayne Industries do based on the BDI/CDI found? Round each to the nearest whole number.  Territory # of Consumer Category Sales Brand Sales Gotham 20M 39M 9M Smallville 6M 15M 1.2M

[Visa] Visa introduces a new student credit card that offers 3 tiers of different rewards and perks. Below is some data regarding the average customer in each tier. What is the CLV of the average Elite customer? What would it be if Visa can increase the average lifetime of the elite customers to that of the Legendary customers while keeping all the other measures the same?   Basic Elite Legendary Visits/Month 2.8 3.4 5.2 Profit Per Visit $4.56 $5.44 $5.98 Average Lifetime 1.4 years 7.2 years 9 years

[iCarly] Some television channels continue to air the show iCarly to its viewers even though new shows aren’t being produced, because people from all ages continue to watch it. If Hydroflask wanted to run ads on these channels within this program, they would be using ________TV advertising.

[Aquaphor] Aquaphor healing ointment wants to extend their product life cycle in some way. Based on a TikTok trend of people using their product as mascara, Aquaphor’s marketing team decides to sell the product in a mascara tube calling it Lashquaphor. Although they changed nothing about the product, they are hoping to shift the perception of Aquaphor into an eyelash product by changing the name and packaging and promoting different benefits. What approach to PLC extension is Lashquaphor using?

[blend] The proper blend of elements in the promotion mix depends on a product’s characteristics. Personal selling would most likely be used to sell

[Annika] Annika is considering three smartphones based on their features and his priorities. Using a multi-attribute model, he evaluates the following attributes, all on the typical 1-10 scales that we’ve used previously:  Attribute iPhone 13 Samsung Galaxy S22 Google Pixel 7 Importance Camera Quality 9 10 7 8 Battery Life 8 7 9 6 Operating System 7 9 8 7 Price 5 6 9 9  What would be the best promotional strategy for Samsung to pursue, all else equal, if the company wishes to achieve the largest possible advantage over its competitors?

[Heinz] In the advertisement shown below, Heinz wanted to imply through the visual that their product is fully natural and made from real tomatoes. By presenting this image of a Heinz bottle made up of tomato slices they are using _________ stimuli, as discussed in our advertising lecture.  

[expectations] Comparing the differences between consumers’ expectations about a service and their experience with it is referred to as

[Harriette] Harriette is an art major struggling to make ends meet. She just saw an ad in the paper for sales representative job. She applies online and receives her acceptance shortly after. Her boss sends her a case of their non-toxic cleaning solution along with a pamphlet which details the company’s sales presentation. It includes all the key selling points of the product arranged in a specific order and materials designed to help illustrate these points. Harriette is instructed to follow the included sales messages using the provided materials without deviation. What kind of sales presentation format is Harriette using?