The maker of Purell hand sanitizer tested consumers’ reactio…

The maker of Purell hand sanitizer tested consumers’ reactions to its Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then shop in a mock store filled with real products, including the new product. This is an example of a(n):

When the Segway Human Transporter was introduced in 2002, ma…

When the Segway Human Transporter was introduced in 2002, many people expected the product to be a phenomenal success. Although it had unmatched technology, it seemed unusual to most people and it didn’t suit their existing lifestyle. In other words, the Segway had problems with _______.