Toby is launching a new fitness app that uses 3D tech to mea…

Toby is launching a new fitness app that uses 3D tech to measure progress. He’s done a 5Cs analysis and has a lot of information that he plans to use to drive the marketing strategy, but he’s trying to identify the insight that he can use to catapult his business. Which of the below statements is most likely an insight instead of a fact or understanding?

Many people don’t buy paint for their homes because they fea…

Many people don’t buy paint for their homes because they fear picking the wrong color. However, Sherwin Williams has an app that uses augmented reality to allow you to change the color of your walls digitally before you buy the paint. This is an example of the ________________ force in the marketing environment.