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Some banks have begun offering special accounts designed to attract junior high school students. These kids save in such small amounts that the accounts cost banks more to maintain than they are worth. But bankers know that consumers are creatures of habit and hope that the young people they serve now will become adult customers. These banks recognize

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of

Craig sees that his company’s quarterly sales and profits are significantly above projections and says, “That’s great. Let’s keep doing what we’ve been doing.” Craig is ignoring the ________ step of the marketing planning process.

Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core. What social trend does this product respond to?

To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must

The twofold goal of marketing is to attract new customers by promising superior value and to ________.

The old marketing view emphasized trying to make a profit on each sale rather than trying to profit by managing what value?

If a firm wants to develop a sustainable competitive advantage (or often known as a USP), it should

Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?