Where Caroline grew up, everyone knew everyone else, no one…

Where Caroline grew up, everyone knew everyone else, no one locked their doors, and a person’s word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Caroline had to adjust to ________ differences.

For years, when considering new products, marketers at Celes…

For years, when considering new products, marketers at Celestial Seasonings asked themselves, “What would Stacy think?” Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. “Stacy” represented Celestial’s primary