Blog

Psychographics is the segmentation method that delves into how consumers

After identifying various market segments that her company could pursue, Lisa evaluated each segment’s attractiveness based on size, income, and accessibility. Lisa was involved in

Consumers undertake ________ when they are highly involved in a purchase and perceive significant differences among brands.

Consumers use and process different aspects of advertising or messages. ________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

Education marketers know that the primary motivations of most nontraditional college students are self-respect and self-fulfillment, so they craft their marketing message to emphasize the benefits these consumers are looking for in a college education. What type of segmentation method was used to segment this market?

Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. The next step is to

Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of one small niche. Sanguine practices which one of these strategies?

By offering environmentally responsible products, green marketers

________ are minor stimuli that determine where, when, and how a person responds to purchasing an item.