Blog

Relative advantage, compatibility, complexity and relative ease of benefit communication are characteristics of ________.

Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company’s latest product offering. The firms hope these “models” will serve as a(n) ________ and influence consumers.

A consumer’s social environment includes

Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at what level in PSSP Hierarchy of Needs?

A home security company will advertise the need for home surveillance products to appeal to which level of PSSP needs?

Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese business people he will likely encounter. Brad is trying to avoid ________ business blunders.

________ refer(s) to the process by which consumers select, organize, and interpret information to form a meaningful picture of the world.

A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.

Which of the following does not encourage habitual buying behavior?

Nadia Ali loves the feel of her new sweater and the smell of her leather car seats on a crisp fall day. As she passes a billboard, she sees an ad for Baskin-Robbins ice cream and immediately does a U-turn into the shopping center where she knows the famous ice cream store is located. In the above example, Nadia is responding to ________