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Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: “I don’t drink and drive because I love my family.” Which of the following marketing strategies does this scenario best illustrate?

According to Maslow’s hierarchy of needs theory, _____ refers to the need for basic survival, such as the need for food, water, clothing, and shelter.

_____ are also sometimes called activity ratios.

The extent to which a firm relies on various forms of debt and equity to satisfy its financing needs is called that firm’s _____.

Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year’s top spots for adventure sports. Therefore, Hermanett’s subscribers are from a niche category of adventure enthusiasts. In the context of consumer market segmentation, which of the following types of market segmentation does Hermanett most likely follow?

Zefie is a mobile application that has been recently launched in the market. The application becomes popular among the youth, but the usage is almost nil among the other age groups. In this case, Zelfie is experiencing a slow _____ rate.

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Product augmentation:

Pro Corp. and Darths Inc. are two companies that are identical in every aspect except for the fact that Pro only uses equity financing, while Darths relies heavily on debt financing. Over the past year, the firms had identical earnings before interest and taxes. If net income for both firms is high, _____.

In finance, a _____ is one that can be quickly converted into cash with little risk of loss.