In one study, consumers were asked to make judgments about g…

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75% lean, and another group was told that it was 25% fat. Even though these two statements contain identical information, the “lean” group produced significantly more positive ratings than the “fat” group. This process is called:

Manson and his wife went out shopping for clothes one day. S…

Manson and his wife went out shopping for clothes one day. Since Manson always wore SoftSewn brand shirts, his wife picked out only those shirts for him to try on. However, when shown the shirts, Manson said, “I need to try something different.” Manson’s response is an example of _____.