The business-to-business cleaning supply company, Ecolab, en…

The business-to-business cleaning supply company, Ecolab, encouraged a leading competitor, Diversity, to adopt a strategy to go after low-volume, high-margin customers. What Ecolab knew that Diversity did not is that the high servicing costs involved with the segment makes it unprofitable. Ecolab bid high enough to lose the contracts to Diversity but low enough to ensure that Diversity lost money. According to the Stalk and Lachenauer book, this is an example of the strategy to

Walmart has an aggressive pricing structure that has forced…

Walmart has an aggressive pricing structure that has forced smaller, local retailers out of business in many markets. Local cities responded with regulations that make it difficult for Walmart to move into or expand operations in these areas. This is an example of