Ethos, Pathos or Logos? Our expertise in roofing contracting…

Ethos, Pathos or Logos? Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.  Here is a review from Angie in Joppa, MD: “When I saw how quickly Johnson’s Roofing repaired my neighbor’s roof after a leak, I knew I had to give them a call.  They had someone at my house for an evaluation and estimate the next day and my roof was replaced within a week!”  

I will post lectures in the modules in Canvas. These lecture…

I will post lectures in the modules in Canvas. These lectures will vary in length and this information will appear on the exams. There will be two Exams in the course, all taken on Canvas. Exams are taken on your own. They are “closed everything” – no notes, no internet, no help from anyone else. This is all true. 

Pottery Barn has just launched the “Comfort Collection,” a n…

Pottery Barn has just launched the “Comfort Collection,” a new line of sofas and chairs.  The basic sofa is priced near $1000, which is 25% below the company’s next-priced sofa.  Though Pottery Barn has historically focused on higher priced products, the new “Comfort Collection” is an attempt to compete more effectively with lower-priced brands (e.g., IKEA and Rooms-to-Go) that offer good-enough quality with a focus on fewer key features.  In addition to lower priced products, the company has invested a total of $2 million to cover fixed costs, in hopes that improvement to manufacturing will reduce its overall production costs. Pottery Barn’s competitors have responded by introducing their own lower-priced lines.  After a month of sales, Pottery Barn’s sales compared to their two major competitors are as follows:  COMPANY Units Produced & Sold Unit Price Unit Variable Cost Pottery Barn 35  $ 1,000 $650 Crate & Barrel 15  $ 3,000 $1,900 Rooms-to-Go 25  $ 800 $600