Unilever has taken a dominant position (65 percent market sh…

Unilever has taken a dominant position (65 percent market share) in the Vietnamese laundry detergent market by employing an investment and marketing campaign that decimated the market position of the local, incumbent competitors. According to the Stalk and Lachenauer book, this is an example of ________ strategy.

A firm is considering a large price cut on its leading produ…

A firm is considering a large price cut on its leading product to gain market share. One executive strongly disagrees with the price cut. He observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their competitors will likely do the same. The result is that everyone will make less money. These arguments are an example of a

A firm is considering a large price cut on its leading produ…

A firm is considering a large price cut on its leading product to gain market share. One executive strongly disagrees with the price cut. He observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their competitors will likely do the same. The result is that everyone will make less money. These arguments are an example of a

Communication and information technologies can plan an impor…

Communication and information technologies can plan an important role in bridging gaps and breaking down barriers between organizations. Firms can leverage ________ and ________ to facilitate automated communications and coordinated actions with suppliers, distributers, and other firm partners.