Gary is a movie buff who memorized all of the famous actors…

Gary is a movie buff who memorized all of the famous actors of the 1960s when he was a kid. Today, he sometimes has difficulty remembering the names of these actors when he sees them in new movies, even though he’s sure that he knows their names. What is Gary demonstrating?

Advertisements often portray young, attractive people having…

Advertisements often portray young, attractive people having fun in order to induce positive emotions in prospective consumers, which will then lead them to purchase the product. When evoked by the content of the advertisement, those positive emotions serve as the