Andy Dungy owns a company that makes Apple iPod, iPhone, and…

Andy Dungy owns a company that makes Apple iPod, iPhone, and iPad accessories.  He is trying to increase his sales, primarily because he knows that increasing production lowers his average cost of each unit produced.  The reason for growth illustrated in this example is:

Kimberly Jones is the founder of a company in the medical eq…

Kimberly Jones is the founder of a company in the medical equipment industry.  Kimberly’s firm is still in the feasibility analysis stage and does not have a product that is ready to sell.  The company is spending about $25,000 per month and expects to maintain that level of spending until it reaches profitability.  The $25,000 a month is Kimberly’s:

An increased focus on health and wellness has resulted in a…

An increased focus on health and wellness has resulted in a number of new business ideas including healthier foods and beverages, yoga instruction and training centers, and nutrition consulting.  An increased focus on health and wellness is an important __________ that is creating opportunities in many areas for entrepreneurial firms.