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[program] ________ marketing program is that portion of a company’s integrated marketing communications effort designed to create and deliver online media content that attracts viewer attention and encourages readers to share it with their social network.

[kittens] Kayla’s Kittens is looking to extend the product life cycle of their new catnip-infused scratching posts. They have decided that they should consider targeting consumers that live in Russia, since they feel that they have achieved maximum penetration in the U.S. and Russians love cats. This is an example of:

[Fanta] Coca-Cola conducted market research to study the sales of their Fanta sodas in various regions across the United States. The data is summarized in the table below and includes the number of consumers, category sales, and the Fanta brand sales for each region during this year. Using the information provided in the table, determine the BDI of the Western region and its performance outlook within the soda market. Region # of Consumers Categ. Sales Brand Sales Northern 30 M $80 M $6 M Eastern 25 M $50 M $4 M Southern 40 M $95 M $8 M Western 50 M $75 M $12 M US Total 150 M $300 M $30 M

[Sheldon] To get funding for a research project, Sheldon first asked for a modest amount of a few hundred dollars. After his request was approved by the department, he then stated that a lot more could be discovered if the department was willing to approve a much larger amount for funding. This is an example of which selling tactic?

[Fab] Fab Frames created a service that allows users to have multiple pairs of sunglasses shipped to their door so that they can try them on, pay for the ones that they like, and send the others back. Fab Frames offers a wide variety of colors and patterns and has sunglasses for all ages. While they have gotten the word out about their sunglasses, they recently released advertisements that showcase how unique their sunglasses are from their many competitors and how easily their service can be used. Based on their recent marketing actions, which stage of the product life cycle is Fab Frames likely to be in?

[integrating] Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

[supplies] Among business products, supplies usually consist of

[Satchel] In attempt to boost employee sales each month, Satchel (of Satchel’s Pizza), has a contest in which the employee who sells the most pizza each month gets to name the charity to which fees from their ATM will be donated. Satchel’s contest would fall under the following steps in the company’s sales plan:

[Forever12] Lindsey is a sales associate at Forever12, and while working as a cashier she incorrectly scanned three items and charged the customer for them, adding substantially to the total bill. Lindsey realized she made a mistake once the customer had left the store. The customer called the store and complained about her awful experience. According to Disney’s service recovery model discussed in class, what would the correct approach to address the problem?

[Whitaker] John Whitaker works for American Greetings. His job description includes these responsibilities: (1) stock and arrange point-of-purchase displays of present customers—60 percent of his workweek and (2) receive orders from customers and complete the transactions—40 percent of his workweek. Whitaker is primarily engaged in which type of selling?