Blog

Bud’s Pizza Parlor is interested in having a breakdown of their customers which would tell them things like how often order pizza is delivered, their favorite toppings, the number of children per household, the number of times they eat pizza in restaurants, and many other items. The research firm which carries out this study would undoubtedly refer to it as a(n) A. lunch B. causal C. descriptive D. internal E. secondary

The assistant heard her supervisor in the supply room yell, “Call Crate & Barrel—we need another case of their coffee mugs for the conference next week.”  The supervisor was asking her assistant to make a:   A. new buy B. straight rebuy C. modified rebuy D. make-buy E. standard buy

The most common method of market segmentation is   A. benefits segmentation. B. economic segmentation. C. psychographic segmentation. D. product sampling. E. demographic segmentation.

When compared to consumer markets (B2C), the buyers in organizational (B2B) markets are   A. more in number (i.e., there are a greater number of buyers in B2B than B2C markets) B. place smaller orders (i.e., order less per transaction) C. highly rational in their decision-making process D. less complex in their decision-making process E. spend less money per transaction

The most common method of market segmentation is   A. benefits segmentation. B. economic segmentation. C. psychographic segmentation. D. product sampling. E. demographic segmentation.

The assistant heard her supervisor in the supply room yell, “Call Crate & Barrel—we need another case of their coffee mugs for the conference next week.”  The supervisor was asking her assistant to make a:   A. new buy B. straight rebuy C. modified rebuy D. make-buy E. standard buy

When compared to consumer markets (B2C), the buyers in organizational (B2B) markets are   A. more in number (i.e., there are a greater number of buyers in B2B than B2C markets) B. place smaller orders (i.e., order less per transaction) C. highly rational in their decision-making process D. less complex in their decision-making process E. spend less money per transaction

The process of dividing a market into groups of potential buyers who have similar needs and wants is   A. target marketing B. market segmentation C. consumer behavior D. channeling E. demography

As a new purchasing agent for a large corporation, you are coordinating the purchasing of a new, major piece of machinery that will be incorporated into the production process.  This machine is not unique (although new to your company); hence, it is available from many different vendors.  In this regard, you know that the complexity, time frame, and number of suppliers (respectively) for this purchase will be   A. complex, short and many. B. moderate, medium, and many. C. complex, long and many D. complex, medium, and one. E. moderate, short, and one.

Several people often participate in the organizational buying process.  Called       ______________, these people share common goals risks, and knowledge important to a purchase decision.   A. a feasibility study group B. corporate obstructionists C. a buying center D. a cohort