For years, fryer chickens sold in grocery stores were percei…

For years, fryer chickens sold in grocery stores were perceived to be a rather generic product–one brand of chicken was much like another. Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was tender and a better choice. Perdue brought __ to the marketing of fryer chickens.

A nurse cares for a middle-aged male patient who has irritab…

A nurse cares for a middle-aged male patient who has irritable bowel syndrome (IBS). The patient states, “I have changed my diet and take bulk-forming laxatives, but my symptoms have not gotten better. I heard about a drug called Lupbiprostone ( Amitiza). Do you think it might help?” How would the nurse respond?