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Successful marketing strategies must be geared to the needs of consumers and to ________.

As it pertains to the marketing plan, understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm’s goals

Many inventors struggle with the question, “I made it; now how do I get rid of it?” They have made the error of considering marketing as

A local art gallery keeps information on its customers regarding their preferences for certain artists as well as the style of art that interests them. The gallery uses this information to inform the customers when new products arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.

Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing?

How a product or service will be conceived or designed, how much it should cost, where and how it will be promoted, and how it will get to the consumer are all elements of

A friend of yours comments, “I’m starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That’s just for the mega-corporations.” Which of the following arguments would you not use in talking about marketing?

The idea that a good product will sell itself is associated with the ________ era of marketing.

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except

Which of the following statements reflects the philosophy of the marketing (company) era?