Toby is launching a new fitness app that uses 3D tech to mea…

Toby is launching a new fitness app that uses 3D tech to measure progress. He’s done a 5Cs analysis and has a lot of information that he plans to use to drive the marketing strategy, but he’s trying to identify the insight that he can use to catapult his business. Which of the below statements is most likely an insight instead of a fact or understanding?