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Abe constantly reads library books because his parents give him money for doing so. Zeke constantly reads library books simply because he loves to read. We can conclude that Abe’s motivation to read is _______________, whereas Zeke’s motivation to read is _______________.

A five-year-old child has been throwing wild tantrums lately. Whenever the child gets upset, one or both of his parents immediately come to the child and fuss over him with lots of attention. Nevertheless, his tantrums do not diminish. In fact, the tantrums have increased in frequency. In this case, the parents yelling likely serves as a form of _______________ for the son and causing the tantrums to continue.

In the classic Three Stage Memory Theory, the stage of memory that holds an image (and afterimage) of a stimulus for a brief time – just long enough for it to be recognized and selected for higher memory processing – is known as ____________ memory.

Slot machines often produce a powerful, compulsive response pattern in users.  On the average of a certain number of plays, the user receives a monetary reinforcer, causing an addictive anticipation of reward.   Therefore, slot machines reinforce gambling using the ____________________ schedule of reinforcement.

At the grocery store, Lauren accidentally bumped her cart into a display of stacked cans. The cans fell to the floor. She bent down and began to pick up the cans. Lauren is likely to get help restacking the cans if:

Solomon Asch’s classic study found that 37% of the time the subjects in the experiment went along with other group members’ perceptions of the lengths of lines:

John accidentally left his calculator in the math lab. He went back later to get it. In order to be sure the calculator was returned to its rightful owner, the lab assistant told John he would have to first describe the visual appearance of calculator and second pick it out of a box of others in the lost and found box. John would first have to demonstrate the memory process of _______________ and second demonstrate the memory process of _______________.

Punishment and negative reinforcement both weaken and decrease the frequency of behavior.

In the classic Three Stage Memory Theory, the stage of memory that holds an image (and afterimage) of a stimulus for a brief time – just long enough for it to be recognized and selected for higher memory processing – is known as ____________ memory.

Alvin is studying for his sociology test by creating ‘real life’ examples for each concept. Simon is studying for the same sociology test simply by repeatedly rehearsing concept definitions. Based on memory research findings, one would predict _______________ will likely have a better recall of the material since long-term memory stores information primarily of the basis of _______________.