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What is the use of communication to get a person to behave in a manner or embrace a point-of-view related to values, attitudes, and/or beliefs that he or she would not have done otherwise?  

“Students should pursue a certificate or degree program in Communication Studies” is which type of persuasive claim?

What is a term that directly names a specific thing and whose meaning is unlikely to require any interpretation?

The latitude of liking is the range of acceptable behaviors or thoughts individuals will accept as discussed by Muzafer Sherif and Carl Hovland’s (1961) social judgment theories.

A value is defined as:

An abstract term is imprecise, leaving the meaning open to interpretation

During the middle of her speech on the United Nations, Carol goes off on a rant about problems in Sahara Africa that are not related to the central idea of the speech. This “rant” is considered what?

Which of the three basic goals of informative speaking focuses on making sure that a speech relies on logical organization and understandable word choices?

If you can link what your speech is about to information your audience already possesses, it will help your audience members process your speech more easily.

Which of the three basic goals of informative speaking focuses on a carefully narrowed topic and purpose?