Now imagine a new situation where instead of taking away day…

Now imagine a new situation where instead of taking away days that Jonah can take the car to school, Alejandro gives Jonah an additional day to drive the car to school for each 3-day period that Jonah completes all of his chores. After each 3-day period, if Jonah has completed all of his chores, he receives an additional day that he can take the car to school. This would be an example of Alejandro using a __________ schedule to alter Jonah’s behavior.

Use the text below to answer questions 12-13: Jonah is Aleja…

Use the text below to answer questions 12-13: Jonah is Alejandro’s 16-year-old son. Jonah is allowed to take the family car to school rather than riding the bus 3 days a week. Jonah really prefers to take the car because he can sleep an extra 30 minutes (as compared to when he has to take the bus). Lately, Jonah has been avoiding the chores he is supposed to do around the house. Alejandro would like to decrease this tendency. He tells Jonah that every time he does not do one of his assigned chores, he will lose one of his days of taking the car to school. He finds that after instituting this rule, Jonah has stopped avoiding his chores. In this example, Alejandro has used _________ to alter Jonah’s behavior.

Taylor works in advertising for a trampoline company. Their…

Taylor works in advertising for a trampoline company. Their boss asks them to choose between two statements for the new ad campaign promoting the company’s latest trampoline model. Taylor wants to pick the statement that will maximize sales, relying on a their knowledge of human decision making. Which statement should Taylor choose, and which common decision making error are they relying on that will make this statement a more effective advertisement? Statement A: Jumpers agree: the new Bouncy‑Wouncy 3000 bounces you twelve whole inches higher than previous models! Statement B: Jumpers agree: the new Bouncy‑Wouncy 3000 bounces you one whole foot higher than previous models!