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Imagine that both Vera and Carol are against affirmative action. Vera is offered $50 to write an essay about the benefits of affirmative action, whereas Carol is offered only $1 to write a similar essay. After writing the essays and receiving their payments, both women are asked to report their attitudes toward affirmative action. Assuming that their attitudes were similarly negative at the outset, which of the following results would you expect?

You hear the opposition presidential candidate speak at a convention and assume the message differs more than it actually does. According to the Social Judgment Theory, you have displayed which of these tendencies?

When persuaders attempt to appeal to their audience’s feelings and emotions they use which Aristotelian concept?

Partie II: L’impératif présent (Avoir – nous) ______________________ toujours du respect pour nos adversaires.

Consider the following (edited) excerpt from a James Thurber New Yorker piece: “Suddenly someone began to run. It may be that he had simply remembered … an engagement to meet his wife, for which he was now frightfully late. Whatever it was, he ran east on Broad Street. Somebody else began to run, perhaps a newsboy in high spirits. … Another man broke into a trot. … A loud mumble gradually crystallized into the dread word ‘dam.’ ‘The dam has broke!’ The fear was put into words by a little old lady in an electric car, or by a traffic cop, or by a small boy: Nobody knows who. … Two thousand people were abruptly in full flight.…” This literary excerpt illustrates the phenomenon known as

True or false? Attitudes always are always tied to an object and are inflexible and difficult to change. 

Doty is out weeding her petunias when she sees a garden snake. She feels fear and jumps up and runs back to the house, all the while thinking, “I know that garden snakes are not dangerous.” This example illustrates an inconsistency between the ________ component of attitudes and the ________ components.

The following statements are about the levels of difficulty of different channels in changing attitudes. Which one is INCORRECT?

According to the Extended Parallel Process Model, which statement addresses response efficacy?

Recall that in the l930s, when anti-Asian prejudice was commonplace in the United States, LaPiere (1934) had no trouble finding pleasant accommodations for himself and his Chinese traveling companions. Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome. More than 90 percent of those who responded replied that they definitely would not accommodate Chinese. This study is noteworthy because it suggested that