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True or false? To the extent a theory is able to explain, predict, and control a phenomenon, the theory is considered useful and valuable. 

In what kind of situations is cognitive dissonance likely to occur?

All of the following influence how much we like someone EXCEPT…

Bob promised you a lot when you were going to buy a car. But Bob delivered much less than he said he would after the sale because he knew your decision to buy the car was now firmly made. What compliance technique did Bob use on you?

Which of the following will lead someone to value an item more?

What is one way that profiteers try to leverage social proof?

Under what conditions might the rejection-then-retreat technique NOT work?

We are more likely to use central processing, or controlled responding, when…

John and Jane are just about to sign the papers on a $375,000 house when the salesman asks if they want to add the central air conditioning package for only $4,700. They think, how cheap!, and decide to buy the air conditioning package. Which principle/technique was used to get them to say yes to the air conditioning package?

Influence is a very general term that refers to a power that affects something. What are the three forms of influence that we discussed in this class?