Which of the following is NOT an example of the use of the scarcity principle?
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According to the Theory of Planned Behavior, which features…
According to the Theory of Planned Behavior, which features of intentions predict people’s behavior?
After some time has passed since an audience saw a persuasiv…
After some time has passed since an audience saw a persuasive ad, what will contribute to the persuasive effects?
Which of the following statements about channel factors that…
Which of the following statements about channel factors that may affect persuasion is correct?
True or false? High credibility source will always enhance p…
True or false? High credibility source will always enhance persuasive effects.
Johannesen proposed ethical principles to guide us to view t…
Johannesen proposed ethical principles to guide us to view the ethics of persuasion from different perspectives. Which of the following statements about the ethical principles is NOT correct?
Cialdini states that humans have mechanical adherence to cer…
Cialdini states that humans have mechanical adherence to certain rules, like “Expensive = Good.” This mechanical adherence to these rules…
Weapons of influence exploit…
Weapons of influence exploit…
In a study by Langer, Blank, and Chanowitz (1978) a requeste…
In a study by Langer, Blank, and Chanowitz (1978) a requester asked subjects to allow him to cut in front of them in line to make 5 xerox copies. One group of subjects received no reason for the request. A second group received a “good” reason to allow the line-cutting: because I’m in a rush. A third group received a trivial, nonsensical reason to allow the line-cutting: because I have to make some copies. Which groups complied with the request to cut in line?
Some studies have recently shown that ratings for TV shows m…
Some studies have recently shown that ratings for TV shows make children want to see the shows rated as for mature-audiences only. Similarly, it has been argued that some movies are rated R solely to try to advertise to teenage audiences who cannot see the movie. These factors are explained best by which compliance principle, i.e., weapon of influence?