Erin owns a fast-food chain that serves healthy burritos at…

Erin owns a fast-food chain that serves healthy burritos at affordable prices. In an attempt to increase sales, she decides to use communication to inform and remind customers about her business’s product. What function of the marketing mix is Erin focusing her efforts on?

Julie is considering buying a golden retriever puppy. The do…

Julie is considering buying a golden retriever puppy. The dog costs $500. Dog food costs $40 per month. An annual check-up at the veterinarian costs $50. Golden retrievers live ten years, on average. What is Julie’s expected total cost of ownership if she buys the puppy?

In the U.S., because employers and employees often don’t pay…

In the U.S., because employers and employees often don’t pay taxes on non-financial benefits, their share of total employee compensation has increased sharply since World War II. In June 2020, for example, American workers averaged $38.20 in hourly compensation—wages accounted for __________ of the total and benefits accounted for __________ of the total.

Mike wants to launch a social venture to help his local comm…

Mike wants to launch a social venture to help his local community. He decides to sell hot sauce worldwide through his online store. For every bottle he sells, he will provide a homeless person in his community with a meal. What is necessary for Mike to make a positive impact with his business?