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Georgia wishes to rent a convertible car during her upcoming vacation in Hawaii. She imagines the view of the ocean, the smell of tropical flowers, and the wind in her hair. However, when reaches Hawaii, it is raining heavily and her rental car has engine problems. Georgia’s expectation before she started her trip is an instance of a(n) _____.

The mere exposure effect is the result of

Lance enjoys watching movies. At the beginning of every month, he sets aside a fixed amount of money from his salary to watch new movies. This form of categorized spending and saving is referred to as _____.

Imagery plays a key role in _____.

Consumer’s effort to form an attitude consists of three components, which are ______, ________, and _______.

Which of the following statements is true of peripheral-route processing?

Which of the following statements is true of diagnostic information?

When using the availability heuristic, consumers can have biased judgments when ignoring ____________.

Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making _____________________________.

Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of __________.