While watching television, Jillian saw a commercial for a pr…

While watching television, Jillian saw a commercial for a product that was “made in Taiwan.” She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

John developed a food additive that replaces processed sugar…

John developed a food additive that replaces processed sugars. He granted the right to use this additive to a major cereal manufacturer, and John now receives a $0.50 royalty for every box of cereal sold that contains this additive. What is this an example of?