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Zhen is writing a list of tasks that need to be done to create a prototype of his company’s new product. Some of these items can be accomplished only by certain departments, such as Design or Production, so instead of writing one long list, he breaks it down into a series of shorter lists that are separated by headings that name the department responsible for completing each list. Zhen is using the design principle of

Which of the following sentences uses technical words?

Ivar is writing an email to Paola, a long-time customer, to inform her that Ivar’s company will not be able to fulfill her recent order of 18-gauge silver wire. What should Ivar do to make this email effective?

Ending a message with a phrase such as “as soon as possible” helps in building goodwill.

When designing a corporate website, Brianne assigns a different color to each section heading on the home page, such as “About Us” (blue), “Products” (green), and “Locations” (orange). When visitors click on links for those sections, they land on pages designed using the assigned theme colors. This is an example of alignment.

The direct approach could be a good choice for a bad-news message if you expect

To set up negative news in an indirect message, one good strategy is to

A direct-order message allows the writer to

The following sentence uses a slang word:“We take pride in our work.”

To communicate clearly, you should analyze your audience to determine what vocabulary is most appropriate for them.