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The mere exposure effect is the result of

Lance enjoys watching movies. At the beginning of every month, he sets aside a fixed amount of money from his salary to watch new movies. This form of categorized spending and saving is referred to as _____.

Imagery plays a key role in _____.

Consumer’s effort to form an attitude consists of three components, which are ______, ________, and _______.

Which of the following statements is true of peripheral-route processing?

Which of the following statements is true of diagnostic information?

When using the availability heuristic, consumers can have biased judgments when ignoring ____________.

Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making _____________________________.

Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of __________.

Adding a similar but inferior decoy product to a product line increases the attractiveness of the other products.  This is known as the: