When Jim flies home from school for break, he always chooses…

When Jim flies home from school for break, he always chooses the cheapest flight possible.  He feels this is the most important attribute of ticket purchase.  (He doesn’t care about carrier or flight time.)  This is an example of what type of heuristic thinking?

Mousetrap Corp.’s new advertisements feature Harris, a celeb…

Mousetrap Corp.’s new advertisements feature Harris, a celebrity. Harris endorses the firm’s products and claims that the products work wonders. Some consumers who were dissatisfied with the firm’s products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp. In this scenario, the consumers’ responses are examples of _____.