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Instructors are a poor networking resource because their only connections are with other instructors.

_________ are rules that specify the appropriate behavior in a given situation within a specific culture.

The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision are referred to as the:

The research design specifies:

A company is most likely doomed to failure in a foreign country if it

The process of evaluating and selecting the viable market segments to enter is referred to as ____________.

Environmental scanning refers to 

A _______________________ company is one that adopts a strategic focus that fulfills the economic, legal, ethical, and philanthropic activities that their stakeholders expect of them.

In the context of the marketing mix, promotions includes:

It is more important that companies adapt to change than their employees.