[Mac] McDonalds and Apple have teamed up to create a joint p…

[Mac] McDonalds and Apple have teamed up to create a joint product,  The Mac. Marketers are concerned about how consumers will receive the product, and are considering conducting test marketing in Atlanta, GA and Seattle, WA. Which of the following is NOT a potential limitation of test marketing The Mac?

[NPS] Sue Flay owns a French style bakery. As a small busine…

[NPS] Sue Flay owns a French style bakery. As a small business owner she relies heavily on customer referrals, so she distributes the following NPS survey to shop patrons over the month of May:“On a scale of 0-10, how likely is it that you would recommend us to your friends or colleagues?” Their ratings are summarized in the table below.       What is the Net Promoter Score as calculated from these data?

[subs] Firehouse Subs buys tablecloths from their supplier T…

[subs] Firehouse Subs buys tablecloths from their supplier Table Covers Now. In their recent meeting, Table Covers Now proposed their new eco-friendly tablecloths. These tablecloths cost more but are more durable and meet Firehouse Subs’ new sustainability initiatives, so Firehouse decided to buy them. This is an example of which level of buy-class?