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Fidelity to moral principles:

Professional character or spirit:

Values related to human conduct as applied to the care of the deceased, family, funeral home operations, and society:

Moral principles that vary with circumstances:

Also known as non-consquentialism:

The set of values, ideas, and opinions of an individual or group

Formulating moral standards of conduct:

Beliefs that are held in high esteem:

That branch of philosophy dealing with values relating to human conduct with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such action:

Moral and ethical mean the same thing.