Blog

Which of the following are common signs and symptoms of rheumatoid arthritis? (Select all that apply.)

[iRobot] Kelly recently purchased an iRobot, an $800 automatic cleaning robot that vacuums and sweeps the floors of her house. With such a large purchase she began to question whether or not she actually needed the iRobot. However, later that day, an ad for the iRobot popped up on a YouTube video directed specifically to Kelly showing how useful the iRobot could be to relieve daily struggles for housekeeping. This ad relieved Kelly’s uncertainty about her purchase. What function of advertising does the iRobot advertisement described fulfill?

[Tesla] If Tesla hires a company that manages every aspect of the company’s promotional activity, from hiring social media staff to creating their own television advertisements, Tesla is using a(n):

[Angel] Angel is a salesperson for a guitar-manufacturing company. Currently Angel is pursuing a lead to sell 50 guitars to a music school. Right now, he’s gathering information about the school, setting goals for his sales call, preparing his presentation deck, and practicing his presentation for the client. Based on Angel’s current actions, what is his next step in the selling process?

[Zendaya] Zendaya starred in two new movies this year, Duneand Challengers. During press events and on red carpets, fans noticed that she consistently wore Louboutin So Kate shoes. This is because Louboutin paid her to wear the shoes at these events. As a result, many fans, inspired by Zendaya, purchased the same brand of shoes. Zendaya was Louboutin’s ________, and Louboutin was successful in _______ their message for these consumers.

[shoes] Lauren decides to chase her dream of opening a brand-new shoe shop in her town called Lauren’s Loafers. To promote her shop, Lauren decides to pay for sponsored links to appear at the top of Google results when someone searches for shoes. What form of digital advertising is Lauren using in this example?

[beans] Below is the proportion of the market making it to each stage in the hierarchy of effects model for Has Beans, a local coffee shop. 100% Potential Market90% Aware80% Knowledge75% Like 62% Intend48% Purchase Based on the hierarchy of effects model, what promotional objective should Has Beans target with their promotions?

[LEGO] In “The LEGO Movie,” bankrolled by Danish toymaker Lego Group, various LEGO sets and characters from the LEGO universe constitute the sets and cast for the entire story. The integration of LEGO products in “The LEGO Movie” best represents which of the following IMC tools?

[Fenty] Fenty Beauty Match Stix was one of the first products launched in Rihanna’s makeup line, Fenty Beauty. Besides receiving high praise for their quality, many users appreciated the packaging for its magnetic sides that allowed for the Match Stix to be stacked on top of each other. Not only does this allow for a pleasing display in-store, but it also saves space on store shelves and during transportation. Which packaging function does the stackable design of Fenty Beauty Match Stix best align with?

[bar] The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers. Which of these measures should be used to determine how many different people will hear the advertisement?