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Luisa is working with her website consultant, Alexa, to determine the keywords to use on the website to improve the website’s ranking on search engines such as Google. Alexa suggests that the content on the website should use various keywords, including some unnecessary and irrelevant keywords that are duplicated across various landing pages.  Luisa, having taken several courses on Digital Marketing realizes that this is a ____________ idea popularly known as ______________.

Given the following relational data model of a company, encode it as XML data model. That is, provide a well-formed XML instance document that corresponds to the given relational data. Employee: Fname Lname SSN Dnumber John Smith 111111111       1 Franklin Wong 222222222       2   Department: Dname Dnumber MgrSSN Research      1 111111111 Admin      2 222222222   DepartmentLocations: Dnumber Dlocation      1 Seattle      2 Denver

Which of the following display a linguistic (as opposed to a social) violation of pragmatics? There is more than one answer.

Omar and Maria run an online business selling hand-crafted leather boots. They have been aggressively marketing their products across various platforms and medium, both digital and physical (e.g., billboards). Recently, Omar and Maria have started evaluating what platform or medium is encouraging the most conversions on their websites. They have decided to determine how to assign credit for website responses for all touch points (channels) through which consumers make their way to a conversion action on the website. Omar and Maria are jointly deciding to do which of the following?

For each of the remaining questions, decide if the statement is true for photosynthesis only, cellular respiration only, or true for both processes.

Off-site SEO refers to optimization actions that happen outside of the website and includes tactics such as building good quality links with the website.

Which of the following factors DO NOT determine an ad’s quality?

Sheer volume of data is likely to cause “analysis paralysis”

Instructions:  This is an individual assignment.  You have two attempts to complete this quiz. The highest score will be used.  This exam is NOT open note or open book; you may use a scientific calculator. You can also use one single-page (letter paper) front and back cheatsheet. You should submit your cheatsheet with your exam.  Please do not use the internet. The file you are submitting must be named  “Your name_EEE335_Midterm.pdf”. You have 110 minutes to take the exam. You should upload your answers along with your cheatsheet in a single file on Canvas.  You are not allowed to use your friend, classmate, and/or internet, ChatGPT, Llama, or similar apps.  After completing the exam, you must scan your answers and the cheatsheet and upload them via the submission portal on Canvas. The submission should be within 15 minutes of exiting of Honorlock.  Any submission after 15 minutes may result in an Academic dishonesty report.    You can download the midterm exam here: Midterm Exam      

EXTRA CREDIT: The adult-gerontology acute care nurse practitioner discharges a patient starting enfuvirtide (Fuzeon®) to help manage HIV infection. The nurse practitioner is teaching the patient on administration and common adverse effects of the drug. Which statement made to the patient is correct?