You are watching Shark Tank and you recognize that the shark…

You are watching Shark Tank and you recognize that the sharks are using persuasion techniques! Mark offers the contestants a deal, giving $600K and asking for 15% of the company. The contestants say no and he counteroffers with $400K and 7.5% of the company. The contestants agree. What technique did Mark use?

Mr. Hughes heard what sounded like cries for help from a swi…

Mr. Hughes heard what sounded like cries for help from a swimmer located 30 yards from the ocean shoreline. He continued walking along the beach, however, because he figured that one of the many swimmers in the vicinity would provide help if it was needed. His reaction best illustrates the dynamics involved in