Booze Brothers developed an alcohol-flavored additive that c…

Booze Brothers developed an alcohol-flavored additive that can be added to water to mimic the taste of a margarita, but without the alcohol. The company granted the right to use this technology to a Aquafina, a major bottled water manufacturer. The Aquafina produced a line of water bottles with the flavored additive and Booze Brothers receives a $1.00 royalty for every “margarita” water bottle that is sold. This is an example of