You are exhibiting at a show at which 5/8ths of the attendee…

You are exhibiting at a show at which 5/8ths of the attendees tend to visit a majority of the booths.  Opening at 9:00 am each day, and closing at 4:00 pm, the shows runs Thursday and Friday.  Roughly 1000 people will attend the show, of which 600 are in your target market.  Of the 500 target visitors that will visit the booth, you have the opportunity to speak with 450 of them.  Your staff will average 10 minutes speaking with each contact.  The booth will be located against the back wall of the convention center.  You will need an additional 20 square feet for demonstration space, private places, etc.  A total of 100 new sales will be made as a direct result of the qualified sales leads generated by the show.  You may assume that all industry and product types averages apply.   Your formula for minimum booth size is: (Attendance * Product Interest % * A.I.F. * 50) / (Show Hours * Salesperson Rate)   What is your contact efficiency? (enter your answer as a percentage, i.e., 12.4, or 73.8, etc.)

You are exhibiting at a show at which 5/8ths of the attendee…

You are exhibiting at a show at which 5/8ths of the attendees tend to visit a majority of the booths.  Opening at 9:00 am each day, and closing at 4:00 pm, the shows runs Thursday and Friday.  Roughly 1000 people will attend the show, of which 600 are in your target market.  Of the 500 target visitors that will visit the booth, you have the opportunity to speak with 450 of them.  Your staff will average 10 minutes speaking with each contact.  The booth will be located against the back wall of the convention center.  You will need an additional 20 square feet for demonstration space, private places, etc.  A total of 100 new sales will be made as a direct result of the qualified sales leads generated by the show.  You may assume that all industry and product types averages apply.   Your formula for minimum booth size is: (Attendance * Product Interest % * A.I.F. * 50) / (Show Hours * Salesperson Rate)   How much will it cost the firm to construct the booth?

Your Marketing Information System provides you with the foll…

Your Marketing Information System provides you with the following information regarding customers who have experienced problems.  You may assume that (1) no customer experienced more than one of these problems, (2) the problems listed are the only problems suffered by your customers, and (3) you currently have 20,000 customers. Customers-At-Risk Problems # Suffering Will NOT Repurchase Might not Repurchase Overcharged customer 2000 0.25 0.35 Missed delivery dates 1500 0.35 0.50 Did not repair products the first time 1100 0.40 0.70 Failed quality inspection 750 0.60 0.80 Using the customer-at-risk approach, which of the problems would be the least of your concerns?

Your Marketing Information System provides you with the foll…

Your Marketing Information System provides you with the following information regarding customers who have experienced problems.  You may assume that (1) no customer experienced more than one of these problems, (2) the problems listed are the only problems suffered by your customers, and (3) you currently have 20,000 customers. Customers-At-Risk Problems # Suffering Will NOT Repurchase Might not Repurchase Overcharged customer 2000 0.25 0.35 Missed delivery dates 1500 0.35 0.50 Did not repair products the first time 1100 0.40 0.70 Failed quality inspection 750 0.60 0.80 Using the customer-at-risk approach, which problem would likely be the least of your concerns?

Stark Industrial Machinery (near Charleston, South Carolina)…

Stark Industrial Machinery (near Charleston, South Carolina) and Lannister Equipment (located near Las Vegas, Nevada) both sell generators to industrial machine shops.  While customers exist throughout the 3000 miles (roughly) between the two firms, most customers may be found around the Mississippi river.  Stark’s production costs are $800 per unit, with transportation costs of $70 per unit per mile.  Lannister’s production and transportation costs, respectively, are $820 per unit, and $65 per unit per mile.   What is Lannister’s extent of market? (round x up to the nearest mile).