How many of the followings can explain the ‘free’ strategy t…

How many of the followings can explain the ‘free’ strategy that is used in the marketplace?   A two-sided market, in which the seller has two kinds of customers and wouldn’t have a business without both sets (e.g., Google) The decline in the marginal cost of information, based on the digital media and crowd-sourcing (e.g., Youtube, Wikipedia) The peculiar power of “zero” to grow volume (e.g., Amazon’s free shipping offer)