According to Skinner’s conceptualization of verbal behavior,…

According to Skinner’s conceptualization of verbal behavior, words and utterances are evaluated as functional units. Traditional linguists evaluate words and utterances by their structure. Explain the difference between words and utterances as functional units vs. structural units. In your explanation, describe why defining words by their function is important to a science of behavior. Use an example to illustrate your point.

Given private events cannot be observed by other people, fee…

Given private events cannot be observed by other people, feelings as explanations for behavior present a problem for a science of behavior. Instead of using feelings as evidence for behavior, how do behavior analysts account for feelings that arise in certain situations? How could a behavior analyst scientifically interpret the statement, “I’m happy because I bought a new car”? (Hint: consider the historical context and consequences).