An avid runner decided to add drinking a protein shake to hi…

An avid runner decided to add drinking a protein shake to his routine after he goes running. After a week, he feels like his legs don’t hurt as much after his runs and determines that the protein shake is helping his body recover faster. This may be true, but why else could he be feeling better?

When Gap, Inc. was developing the concept for its chain of O…

When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece. They set them loose on a shopping spree, and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened. Gap, Inc. utilized what format of participant sampling?

We run an experiment where we measure customer’s perceptions…

We run an experiment where we measure customer’s perceptions of a brand’s image before and after exposing them to an advertisement featuring the company’s recent, large donation to Habitat for Humanity. Which of the following is NOT a name for the role the advertisement plays in the experiment?