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Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

In product modification, three conditions must be met to improve a firm’s product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

A product need not be a physical product.

The three major levels of intensity at which a company can choose to distribute its products are _____ distribution.  

Three major ways in which marketers engage in product differentiation are

Brand ____ is a customer’s favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

What equation shows organizations the relationship between price and profit?

The supply-chain members do not require information from other channel members.

Providing customer satisfaction should be the driving force behind marketing channel decisions.

Which of the following is the best definition of product features?