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Bai is creating an ad for their charity. They show the story of a client who has benefitted from their charity. Which method of persuasion is Bai using?

For many years, Pepsi has aligned itself with the NFL Super Bowl and its halftime show. The stadium is covered with Pepsi advertisements and retail stores carry point-of-purchase displays suggesting PepsiCo products be consumed while watching the game. Which type of consumer sales promotion is best exemplified by Pepsi?

The use of characters such as the gecko on Geico commercials is an example of

Ping loves any ads that feature cute animals or characters because they are fun and make her feel positive toward the brand. In fact, these ads make her prefer to buy those brands. Upon which of the 4Ps do Ping’s actions have the most influence?

Panera Bread collected data to see if they sell more bagels during Pink Ribbon bagel month or when bagels are offered as an add on for $1. What type of research has been conducted?

Spiro has a new job at an office with no viable public transportation options. After some research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the following statements most accurately describes this situation?

Vance, a marketing major, was helping his sister develop her retail shop. Her business was not thriving, and Vance quickly determined that trying to please everyone was pleasing no one. Together they worked out an approach where she would identify groups of customers who had similar needs, and then work with each group to meet their needs. This basic process in marketing is called

Last year, Josh felt cars made in the United States were far superior to those made in Germany or Japan, but now, when he needs a car, German cars are at the top of his list. He has been paying attention to information provided by companies. Marketers know that information and other tools can help create

Amanda has been developing a marketing plan for her catering service and she has created specific marketing objectives. She knows she has to address specific customers’ needs, create a budget, and define specific actions needed to accomplish the goals. From a marketing perspective, what element has she missed?

Bragg Company is going through the market segmentation process. They divide customers into two groups: 1) those over 50, and 2) those under 50. This is an example of