Blog

____________________________  is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many as possible.  This group usually has different needs and wants but will buy the same product.  This is usually costly for marketers compared to targeted marketing strategies.  Product examples: paper towels, soap, toilet paper, fast food, chain restaurants, drinks, mobile devices, Amazon, Wal-mart.

Also called mass marketing, this marketing strategy is focused on producing a single product and marketing it to all customers.  It’s more common in the past than today. 

The climax of a play is:

Which is an example of Societal Marketing, also known as Cause Marketing…

Effective dramatic action must be complete and self-contained, meaning it has:

Big Data are data sets that are too large and complex to analyze with conventional data management and data mining software. 

Which of the following is the current Marketing Evolution stage for the history of marketing? 

Which of the following accurately depicts the activities included in the 4E framework for digital marketing?

_____________ are physical and can include food, clothing, shelter, safety, and water; while ____________ are desired and not needed in order to survive.  

Segmentation is one area of research used to help determine and understand your target market.  You can use the information to understand where to market, what channels to use, and incorporating the information into targeted online ads for search engines (Google) and social media sites.  There are four areas marketers use to build a segmentation of a target market.  The four categories of segmentation include: