A startup developed a technically flawless mobile app for bu…

A startup developed a technically flawless mobile app for budget tracking, but user engagement is extremely low. The app is fast, bug-free, and has many features, yet people don’t stick with it. Based on the principles of Human-Centered Design, which stage was most likely neglected?

A team is developing a new mobile banking app. Instead of ad…

A team is developing a new mobile banking app. Instead of adding features they think are useful, they begin by spending several days observing how people manage their finances, interviewing them about their frustrations, and mapping out their daily routines. This team is practicing which step of the Stanford 5-Step Human-Centered Design model?