Essay Question Four Essay Questions: Each answer will requir…

Essay Question Four Essay Questions: Each answer will require a minimum of 4-5 full and topic-related sentences to be considered for full credit. (In short, a healthy paragraph) Name three (3) major categories for analysis within the external environment? Give an example of each.

Your Marketing Information System provides you with the foll…

Your Marketing Information System provides you with the following information regarding customers who have experienced problems.  You may assume that (1) no customer experienced more than one of these problems, (2) the problems listed are the only problems suffered by your customers, and (3) you currently have 30,000 customers. Customers-At-Risk Problems # Suffering Will NOT Repurchase Might not Repurchase Overcharged customer 2500 0.25 0.35 Missed delivery dates 2100 0.35 0.50 Did not repair products the first time 1600 0.40 0.70 Failed quality inspection 1300 0.60 0.80 Using the customer-at-risk approach, which problem would likely be the least of your concerns?