Post Properties manages apartments in various communities. I…

Post Properties manages apartments in various communities. It is concerned with a glut of apartments in Atlanta and Dallas. Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership–all information that was on hand and did not require any new research to locate. This is an example of:

Your firm has just developed a new product for preventing ca…

Your firm has just developed a new product for preventing car windows from fogging over. You would like to do an exploratory survey of 10 local gas station managers to get their preliminary reactions to the product. You also feel these managers might be a useful source of ideas for new products. What’s the best approach?